The Quality Slider (0–100)
The quality value controls the quantisation table used during HEVC (High Efficiency Video Coding) compression. Higher values preserve more frequency coefficients, keeping fine detail at the cost of a larger file. The relationship between quality and file size is non-linear: dropping from 95 to 85 often reduces file size by 40–50% with barely perceptible quality loss, while dropping from 85 to 60 produces diminishing returns on quality.
Recommended Presets
| Preset | Quality | Best for |
|---|---|---|
| Small | 60 | Thumbnails, email attachments, where size dominates |
| Balanced | 82 | Web images, social media - Good size/quality ratio |
| High | 90 | Portfolio sites, client deliverables |
| Max | 96 | Near-lossless; archiving when storage is available |
| Lossless | - | Uses heic lossless optimisation; no quality change |
Chroma Subsampling
Human vision is less sensitive to colour (chrominance) detail than to brightness (luminance). HEIC exploits this by storing colour at lower resolution than brightness- A technique called chroma subsampling. The most common scheme, 4:2:0, halves the colour resolution horizontally and vertically, reducing file size by ~15% with no visible impact on photographs. For text-heavy images or graphics, 4:4:4 (no subsampling) avoids colour fringing on sharp edges.
Progressive HEIC
A progressive HEIC encodes the image in multiple passes from low to high frequency. On slow connections, the browser shows a blurry preview that sharpens as more data arrives, rather than a top-to-bottom scan. Progressive encoding also produces files 2–5% smaller than baseline HEIC at the same quality, making it worth enabling for web use.
Lossless Mode
The Lossless preset uses HEIC-optimised techniques: it reorders and optimises the encoding tables in your existing HEIC without decoding and re-encoding pixel data. Typical savings are 5–15%. No visual quality change occurs because the pixel values are never altered. This is the right choice when you have a high-quality master HEIC and just want to reduce its size without any generation loss.