Convert HEIC to AVIF Online

Convert HEIC to AVIF - The open next-gen image format with browser support HEIC lacks.

HEIC
HEIC
AVIF
AVIF
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Upload HEIC

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Download AVIF

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AVIF (AV1 Image File Format) is HEIC's closest cousin: both are HEIF-family containers, but AVIF uses the royalty-free AV1 codec where HEIC uses HEVC/H.265. The practical difference is where they work. HEIC lives inside the Apple ecosystem and no web browser will render it; AVIF is a first-class web format with 90%+ browser support, covering Chrome 85+, Firefox 93+, Edge 121+, and Safari 16+.

Converting HEIC to AVIF is therefore mostly about web publishing: it turns iPhone captures into files a browser can actually display while keeping - Or even improving - The excellent compression efficiency. Both formats support 10-bit colour and HDR, so the depth of modern iPhone captures survives the conversion rather than being flattened as it would be in a JPG.

The trade-off is encoding time. AVIF encoding is computationally intensive - Typically 5–30× slower than JPEG encoding. For online conversion of individual images this is barely noticeable, but large batches take longer than other targets. AVIF is also not yet supported in most email clients and some older software, so keep a JPG fallback for those audiences.

AVIF (AV1 Image File Format) was finalised in February 2019 by the Alliance for Open Media — a consortium including Google, Netflix, Amazon and Mozilla. It wraps a still frame of AV1 video in an ISO base media container — structurally the same HEIF container family HEIC uses, but with a royalty-free codec instead of patent-encumbered HEVC. AVIF matches or beats HEIC at low bitrates and, crucially, is displayed by Chrome (2020), Firefox (2021) and Safari (2022), whereas HEIC never escaped the Apple ecosystem. That makes HEIC to AVIF the natural bridge from iPhone capture to modern web delivery.

HEICAVIF
Compression HEVC intra (2015, patent-encumbered) AV1 lossy or lossless (2019, royalty-free)
Transparency Full alpha channel Full alpha channel
Typical file size (12 MP photo) 1.5-2.5 MB 1-2 MB at visual parity
Best for Apple devices, camera capture Modern web, mobile data savings
Animation Yes (image sequence) Yes (AVIS)
Bit depth 8 or 10-bit HDR 8, 10 or 12-bit HDR
Browser support Safari only Chrome 85+, Firefox 93+, Safari 16+
  1. Collect 3,000 product photos shot on iPhones — all HEIC, which browsers refuse to display
  2. Batch convert to AVIF at quality 60; the 10-bit colour carries straight across
  3. Serve via a picture element with a JPG fallback for old browsers
  4. Lighthouse score jumps from 62 to 91 on mobile
Use caseSettings
Web hero image Quality 55-65, 4:2:0 chroma, sRGB
Mobile thumbnail Quality 45, 4:2:0, max 200 px wide
HDR display content 10-bit, 4:2:2, keep the HEIC's HDR metadata
Lossless archive Lossless mode, 4:4:4 chroma
PlatformHEICAVIF
macOS Preview
Windows Photos ~ ~
Outlook (desktop)
Gmail ~ ~
iPhone Photos
Android gallery ~
Photoshop ~
Chrome/Safari/Firefox ~
Slack/Discord ~

AVIF is the most efficient image format with broad browser support - And unlike HEIC, browsers actually render it. Converting iPhone HEIC photos to AVIF keeps the small-file advantage you are used to while making the image displayable in Chrome 85+, Firefox 93+, Edge 121+, and Safari 16.4+ without any plugin or server-side trickery.

For web developers, this is the highest-impact way to publish iPhone photography: AVIF files are typically as small as or smaller than the HEIC originals, which means no bandwidth penalty for making the content web-compatible. Photo-heavy blogs, portfolios, and e-commerce catalogues benefit most.

For maximum compatibility, serve AVIF through an HTML <picture> element with a JPG fallback. Supported browsers get the smallest file; legacy browsers still see the image. heic.now can produce both outputs from the same HEIC source in two quick conversions.

  • Use AVIF for hero images and large photographs on modern websites - It offers the best compression-to-quality ratio of any browser-supported format.
  • Pair AVIF with a JPG fallback in the HTML element for maximum compatibility: browsers that don't support AVIF will use the JPG automatically.
  • Target quality 60–75% for AVIF - Its encoder is efficient enough that this range visually matches much higher settings in older formats.
  • AVIF encoding is slower than other formats - Expect slightly longer conversion times for large images.
  • Keep the original HEIC as your master file - Both formats are lossy, so re-encoding always costs a little quality.
HEIC

HEIC – High Efficiency Image Container

HEIC is Apple's default photo format for iPhone and iPad since iOS 11. Files are roughly 40–50% smaller than JPEG at the same quality - Converting to AVIF unlocks the photo for software and platforms that cannot read HEIC.
HEIC Converter
AVIF

AVIF – AV1 Image File Format

AVIF (AV1 Image File Format) offers the best compression of any modern format -30–50% smaller than JPG. Supported in Chrome, Firefox, Edge and Safari 16+.
AVIF Converter

They are close. Both use modern video-codec compression; AVIF often edges out HEIC by 10–20% on photographic content at equivalent quality. The bigger win is that browsers can display AVIF while HEIC won't render on the web at all. Read more: What Image Formats Does heic.now Support?

AVIF preserves 10-bit colour and HDR from the iPhone capture, which WebP and JPG flatten to 8-bit. If your site serves modern browsers and image quality matters, AVIF is the technically superior target. Read more: What Image Formats Does heic.now Support?

Both are HEIF-container formats. HEIC compresses with HEVC/H.265 (patented, licence-encumbered, Apple-centric); AVIF compresses with AV1 (royalty-free, backed by Google, Mozilla, and Netflix). That licensing difference is why browsers adopted AVIF and not HEIC. Read more: What Image Formats Does heic.now Support?

Most email clients do not support AVIF. For email, convert your HEIC to JPG instead. AVIF is best reserved for web pages served to modern browsers. Read more: What Image Formats Does heic.now Support?

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